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商品編號： 9-694-023 出版日期： 1993/08/01 作者姓名： Heskett, James L.;Hallowell, Roger 商品類別： Service management 商品規格： 29p 再版日期： 1997/04/02 地域： Texas 產業： Airlines 個案年度： 1993 - 1993
商品敘述：
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest''s strategy, operations, marketing, and culture.
涵蓋領域：
Net profit;Expansion;Service management;Operations research;Corporate strategy;Decision making;Organizational culture
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